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Livestream & Activation Manager

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Petaling Jaya

Страна: Malaysia

LIVESTREAM AND ACTIVATION MANAGER
 

WHO ARE WE? We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 82 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 140 countries. When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion. 

WHAT ARE WE LOOKING FOR? We are looking for a Livestream and Activation Manager to manage some of our Luxe Division brands on online channels (Marketplace, Sephora.com and other new channels if relevant) for Malaysia & Singapore. This role will be responsible for scaling our brand(s) and offering the best consumer experience online via having the best Livestreams and Activations and look for innovative/creative opportunities to grow even further.

  • Livestream Content management: strategize differentiated LS content & tactics across channels, draft frame for script in alignment with Brands and eCom teams.
  • Livestream Performance management: based on LS analysis provided by e-Distributor, provides learnings, best practices to improve performance of LS (content, source of traffic etc.) track, monitor & recommend source of traffic for livestreams across MKP and TTS
  • Ensure Livestream operations excellence, managing e-Distributor team: LS room set up, rehearsal & streamers appearance, monitor real time performance & recommend actions, control pace of LS, analyze post data to recommend and optimize stream.
  • Provide Content for Activation implementation across online channels: links & assets in suitable formats for product launches, eComm offers for online channels and CRM campaigns.
  • Brief and coordinate agencies to produce/adapt content for online and integrate them on the platforms for the best e-Merchandizng experience.

 

 

RELATIONS

  • Partner closely with Brand Marketing teams and Division Digital team.
  • Partner closely with e-Distributor, e-Merchandizing agency, platforms (Shopee, Lazada, Tik Tok Shop, Sephora.com) as well as enablers/agencies.


CORE SKILLS & EXPERIENCE:

  • About 3 years experience in eCommerce.
  • Ideally have worked within an FMCG/beauty industry.
  • Strong understanding of Digital/Social commerce: in tune with social digital sphere trends, proficient understanding of digital performance analytics.
  • Passion for brands and developing brands: thinks brand strategy, imagines disruptive ways to drive LS & online activation, strong understanding of consumer and communications. 
  • Highly organized, with the ability to prioritise and adapt within a changing environment.
  • Strong interpersonal skills and communication skills to engage and build relationships with all levels of internal and external stakeholders.
  • Can work in a fast paced, complex environment. Will have to work together with other specialists as a team to deliver results.