Сфера деятельности: Marketing
Тип должности: Permanent
Тип занятости: Full - Time
Место расположения: New York, NY
Страна: USA
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.
What You Will Do:
Responsibilities will include:
- Develop global product launch and animation of existing pillars strategy in line with global brand vision
- Manage and orchestrate end-to-end product development process by collaborating with all departments
- Ensure operational excellence, both for new products, and renovation of existing ranges
- Collect consumer, market insights, from drive countries, and to ensure the product development addresses growth opportunities/ gaps in portfolio
- Develop competitive/better product mix: formula, pack, USP, claims
- Optimize product recommendations to win in all channels: pro, consumer, e-commerce, back bar, etc
- Monitor product portfolio and competition (new launches, pillars, animation of catalogue)
- Work with R&I and technical center to select best winning formulas
- Work closely with CMI on product testing plan
- Ensure on-time delivery of launch material (dossier, artwork, etc)
- Work with sustainability, industry and lab partners to create most sustainable and desirable product mix
- Work with finance partners to ensure improvement on gross margin of the portfolio (optimizations of formulas, packaging, valorization, etc)
- Work closely with Campaign and Content managers to infuse them with knowledge and content of the project so they can create a winning campaign
What We Are Looking For:
Required Qualifications:
- College degree (BFA, BA, or AAS) in visual arts or other creative fields preferred. High school diploma required.
- 3-5 years related Marketing experience, preferably with beauty industry.
- Experience in hair color, hair care and/or hair styling marketing preferred
- Exceptional knowledge of professional beauty industry along with products and content that performs best is important. This includes understanding of metrics and performance measures for all distribution channels. Not sure
- Proven experience in creating a consistent and comprehensive brand presence across multiple channels preferred.
- Visual sense of esthetics and attention to detail required.
- Project management and planning skills required.
- Ability to make quick decisions, problem solve and multi-task.
- Excellent written/oral communication skills.
- Strong interpersonal and communication skills required to effectively manage relationships with diverse international internal and external contacts.
- Strong execution, leadership and consensus building/decision making skills.
- Computer literacy on Windows, MS Word, PowerPoint and Excel.
- Ability to travel domestically or internationally periodically (max. 25%).
- Language skills a plus.
- Ability to articulate clear business direction and strategies; to drive goals and objectives. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
- Financial acumen to manage budgets for category specific executions required
What’s In It For You:
- Salary Range: $98,400-$140,200
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
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