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Manager, SalonInteractive (Loyalty & CRM)

Сфера деятельности: Digital

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Saint Petersburg, FL

Страна: USA

SalonCentric

SalonCentric, a wholly owned subsidiary of L'Oreal S.A. is headquartered in St. Petersburg, Florida and is the premier distributor of salon professional products in the USA. Created by L'Oreal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 stores and 260 state and RDA stores. Together We Are Beauty! Our mission is helping salon professionals grow their businesses. And we love doing it! Whether we're narrowing down the perfect product assortment or giving advice face to face, we're here for salon pros every step of the way. While you don't need beauty industry experience to find the perfect SalonCentric job for you, we're looking for people who are passionate about giving salon professionals everything they need to thrive.

POSITION: Manager, SalonInteractive (Loyalty & CRM)

DEPARTMENT: Digital 

REPORTS TO: Vice President, Loyalty 

LOCATION: St. Petersburg, Florida

                                                  

SUMMARY:

The SalonInteractive Manager will focus on all aspects of the day-to-day management of SalonInteractive from an internal Professional Products Division (PPD) perspective and will focus on the acceleration of the test and learns of CRM promotions with both PPD and Partner Brands via SalonInteractive and the POS companies. The goal for SalonInteractive is to drive the creation of ecommerce sites by salons, the uploading of contact lists to facilitate CRM campaigns and to measure the effectiveness of CRM campaigns to optimize the opportunity.  In addition, the SI Manager will work with the VP and the IT Teams for SalonInteractive and SalonCentric to continue to improve the overall experience for both salons and guests to improve overall satisfaction and efficiencies. The Marketing Manager will be a key player in developing marketing strategies, new program enhancements and improving user experience. This position requires a strong balance of marketing planning and coordination, communication, analytics and creative problem-solving skills. It also requires the ability to work in a fast-paced, deadline driven environment. 

 

POSITION RESPONSIBILITIES:

  • Create marketing calendar in partnership with SalonInteractive and SalonCentric Marketing, Digital and eCommerce teams so that guest facing campaigns reinforce timing of SC promotional campaigns
  • Drive test and learns of promotional marketing campaigns on SalonInteractive across both PPD and Partner Brands
  • Partner with Sales liaison for SalonInteractive to ensure all Field sales tools are available and optimized for sales associates
  • Review and conduct analytics on overall SalonInteractive CRM campaigns to help refine and execute future ones
  • Work with IT teams involved with technical enhancement projects to drive SalonInteractive sales growth and building of requirements for further growth across all program channels  
  • Manage marketing calendars across program channels
  • Own marketing asset approvals through creation of briefs to Creative
  • Coordinate production of store signage and other materials printed for the programs in collaboration with the SC Store and Marketing teams

  

 

POSITION REQUIREMENTS:

Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, or related field.

Ability to synthesize raw data into meaningful reporting and insights.

Experience in participating with cross functional teams and with vendor partners is preferred.

Knowledge and experience in marketing programs including CRM, email, direct mail, and in-store marketing.

Highly analytical with proven ability to think strategically, solve problems creatively, and produce results in a fast-paced fluid environment.

Highly motivated team player with passion to be best in class credit card and loyalty programs.

Strong collaboration skills. 

Ability to work with cross function teams to drive an execute of an initiative to meet set timelines.

Proactive, self-motivated results oriented go getter, driving projects to completion with a high sense of urgency, ability to work under pressure and quickly adapt to change. Attention to detail and organization with strong follow through; managing and influencing multiple priorities and projects.

Maintaining a positive attitude with the ability to work independently and multi-task in a dynamic fast-past environment. 

Microsoft Office Suite (Excel, PowerPoint, Word, etc.) a must. 

Travel required as needed


Working at SalonCentric has its perks!


  • Competitive compensation packages
  • Fantastic growth potential
  • Medical, dental & vision coverage
  • Short-term & long-term disability
  • Maternity & paternity leave
  • 401(k) with company match
  • Generous employee discounts
  • Employee assistance programs
  • Paid holidays, vacation, personal time, and summer Fridays!
  • This isn't a full list of the incredible benefits we offer. To learn more, head over to SalonCentric.com

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.