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Media Senior Executive,Corporate

Сфера деятельности: Digital

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Shanghai

Страна: China

Core responsibilities include :

  • Develop quality reporting capability at corporate level
  • Provide actionable insight from data sets and add value to business by telling story with data to influence stakeholders
  • Ability to use visualization/ reporting tool to demonstrate findings from analysis
  • Leveraging data and analytics to connect the impact of marketing tactics on business and financial outcomes in the short and long term
  • Identify and implement new KPI tracking that align with business directions
  • Producing industry and competitor analysis to help media investment decisions
  • Confident with the techniques of analysis in large data set, e.g. extrapolation and forecasting techniques, statistical analysis (hypothesis testing, regression)

  • Ability to communicate models/findings/algorithms clearly to both technical and non-technical audiences

Requirements :

  • Persistent and detail-oriented
  • Good communication skills
  • Problem solving skills and business acumen
  • Least 2-3 years of experience in data related role at brand side or business insight agency

Qualification and Skills:

  • Good writing, speaking and listening in both English and Chinese
  • Experience with Excel, Tableau, Power BI or other reporting tool is required
  • Experience of R or SPSS or Python etc. is plus
  • Experience in advanced marketing analytics project is plus (marketing mix model, attribution, T/B testing etc. )
  • Experience in Ali databanks is plus