Функция: Директор по маркетингу / Интернет маркетинг

Тип занятости: Полный рабочий день

Место расположения: New York - New York

Страна: USA

Manager (Social, PR, Print Media):

Job Responsibilities

  • Social:
    • Manages all Matrix Channels (Instagram, Twitter, Facebook, FacebookLive, Pinterest, YouTube, Snapchat, Instastories)
    • Building Competitive Strategies to ensure reach and engagement continue to grow
    • Training Artist Network on social media platforms, brand strategies and Artist social DNA
    • Help ideate social narratives for each channel and platform, per launch (Haircare, Color, all other initiatives)
    • Ongoing artist network communication and guidance
    • Collaborate with Marketing and Creative Designers to develop assets that reflect rich story telling of brand’s essence
    • Oversee and review social media reporting – monthly and ongoing to measure social ROI via Tribe, Traackr and Netbase
    • Partner with Field and Education on their Strategic Initiatives 
    • Work with Distributors to ensure they highlight our messaging
    • Oversee content for Social Content Factory
    • Managing outside vendor relationships
    • Align with DMI on all communication and launches
    • Work with CMI and CMO teams to keep abreast of trends and new reporting, emerging platforms, analytics
    • Attend and participate in Social Squad meetings for competitive insights
    • Work with CRM team on product sales and marketing promotions with partners
    • Create Social Media plans for Trade Shows
    • Review all social collateral for proper branded callouts from all teams (Marketing, Sales, Strategic Initiatives, Education)
    • Meet with social partners such as Facebook and YouTube and other platforms like Tumblr
    • PAID Media: Boosted Post Strategy for all channels


  • PR: Trade
    • Manage proactive and reactive relations
    • Build pitches in support of all brand initiatives and launches (Marketing, Strategic Initiatives, Education, Digital, Shows/Events, Artist Collections and Support)
    • Review outgoing communication to trade partners from PR Coordinator which includes monthly blog (American Salon) and monthly columns (Launchpad’s Spanish language column and Modern Salon)
    • Lead trade event production and elements (Destination 2016 itineraries, agendas, etc)
    • Maintain consistent, daily communication with Artists network
    • Manage monthly editorial calendars and deadlines for optimal coverage
    • Manage trade Sponsorships: Modern Salon Color PROCESS, NAHA,  City of Hope, BTC Stylist Choice Awards, Bionic Sponsorship, ABS, Premiere, etc
    • Lead on PPD shared partnerships
    • Lead on Photo Shoots for Trade book covers with Artistic Directors
    • Lead on Trade Show and Strategic Initiative Events:  Imagination, Destination, etc
    • Work closely with Education on proper messaging and managing media requests
    • Work closely with Marketing (US and DMI) on initiatives for cohesive messaging and timing


  • PR Consumer:
    • Manage media Trackers with agency
    • Collaborate with Matrix PR Director and agency on strategic planning and pitching
    • Oversee product delivery to media
    • Oversee monthly clip organization and Cision submissions for monthly reporting
    • Manage monthly reporting
    • Manage drafting event/appointment assets (evites, event collateral, signage, etc)
    • Event on-site trouble-shooting and management


  • Print Media
    • Opening Briefs for all brand initiatives
    • Manage routing process to meet internal and external publisher deadlines (All trade books and JCP)
    • Manage monthly individual deadline for up to 10 trade partners (BSG, JCP, etc)
    • Review collateral for social and digital callouts


  • Admin duties:
    • Support Director of PR, Social, Influencer and Print Media 
    • Work closely with internal Digital counterparts and brand team members
    • Help guide Consumer PR agency on opportunities
    • Oversee/Manage Assistant Manager of Social and PR Coordinator


Job Requirements

  • Three plus years of experience in Public Relations; beauty experience preferred
  • Bachelors' degree required
  • Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point, internet)
  • Excellent organizational skills with avid attention to detail and follow through.
  • Strong written, verbal and interpersonal communication skills.



We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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