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[TRAPAC] Retail Manager, Fragrance SEA

Сфера деятельности: Sales

Тип должности: Permanent

Тип занятости: Full - Time

Место расположения: Singapore

Страна: Singapore

Ensure retail excellence and achieve sales target through retail strategy. Build and execute sell-out action plans and lead the field team to develop the business and realize brand objectives. 


The Retail Manager is responsible for:


Sales & Brand Image

  • Set and manage Sell-Out target achievement for their country/region (Growth, Market share).
  • Provide analysis and recommendations with relevant action plans to Area Manager to develop sales and achieve targets.
  • Maintain counter quality, brand image and merchandising.
  • Monitor stock and optimize product availability at POS.
  • Ensure correct implementation of promotions and marketing activities at the POS. 
  • Negotiate additional spaces and promotional activities with retailers at POS. 
  • Report relevant information from the field (e.g. our brands, competition, distribution). 
  • Advises Area Manager on distribution opportunities to expand brand visibility and footprint.
  • Work closely with internal stakeholders (e.g. Marketing, Digital, VM) to define and implement offline & online action plans.
  • Follow budget and costs.
  • Handles ad hoc field projects.
  • Follow up, control and ensure compliance.


 Retailer Partnership

  • Build strong relationships with retailers and store counterparts.
  • Master retail operation and execute brand strategy in collaboration with retailer to deliver results.
  • Identify customer requests and alert on major trends and potential issues.
  • Influence and partner with retailers on offline & online strategies to maximize sales opportunities. 
  • Follow up on sales reporting and gather market insights.


Field Management 

  • Lead by example, create positive team synergy.
  • Motivate field team to deliver sales and customer service.
  • Recruit and integrate Beauty Advisors.
  • Set targets at POS level and manage incentives under supervision of Area Manager.
  • Manage, develop, coach and evaluate teams.



  • Define with Area Manager and Education Manager on Retail Education strategy and action plans. 
  • Support the implementation of retail education strategy and activities (tools, needs, competition). 
  • Support education team in the coaching and assessment of BAs (performance, feedback).
  • Follow, analyze, review Mystery Shopping results and set up action plan.


The ideal candidate should have: 

  • Minimum 5 years retail operations experience, preferably in Travel Retail and/or Beauty industry.
  • Self-motivated with “can do” attitude.
  • Strong communication and interpersonal skills.
  • Good business sense and management skills.
  • Analytical and strategic mind.
  • Willing to learn and adapt.
  • Collaborative mindset to work with multi-brands and multiple stakeholders.
  • Able to work independently in a fast-paced environment under pressure.
  • Proficient in reporting and presentations in MS Office applications.