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Category Manager - CPD

Сфера деятельности: Sales

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Ho Chi Minh City

Страна: Vietnam

KEY RESPONSIBILITIES

 

Lead the category growth thru developing the strategy and E2E deployment of O2O activations, targeting on the focus strategic products/ channels/ regions which are driven by understanding and addressing market and consumer trends, shopper behaviors & retailers externally and also in line with internal brand & channel strategy.

 

Category Management

  • Lead the category strategy and planning, range reviews, new product development ranging and space/range optimization along with providing recommendations on promotional guidelines and retailer specific strategies.
  • Build the category activity plan in year and future planning in close cooperation with commercial, marketing team. Translate the brand ambitions and ATL plans in to on-ground timings and activity.
  • Take full responsibility of channel promotion/ activation plans while giving recommendations to KAM for customized promotion plan by customers in parallel to ensure the integrated strong effective activation calendar/ plan to drive valorized category growth 
  • Closely cooperate with Business Planning manager & KAM to do forecasting & full responsibility for monthly sales delivery of the category
  • Lead the strategy & deployment, post evaluation of retail instore visibility/ Plan-o-gram by understanding customer characteristics & consumer journey with top doors focus. 
  • Lead the whole process execution plan of new launch/ thematic campaigns successful via closely cooperating with Kam, Marketing & Trade team with evolving in planning to build strong plan & closely follow up deployment & proper post evaluation.
  • Participate in building Top2Top, JBP meeting, Monthly Account planning by giving insight of market, shopper & customer to drive right winning strategy.
  • Manage part of A&P budget effectively via ensuring the investment responds to brand and business objectives to deliver top line growth 
  • Any other delegated by line manager to deliver business objectives 


KEY REQUIREMENTS & EXPERIENCES

  • Min. 4 years of experience in Category management, Planning, Retail/Channel development in FMCG, esp. Beauty Categories are a strong plus
  • Strategic thinking, strong data analytical & data-driven business decision
  • Strong Commercial and Entrepreneurship mindset, result-oriented & solution driven, act with urgency
  • Growth mindset, agility and open to go extra miles
  • Good communication & Negotiation skills
  • Skilled in multi-tasking, delivering under tight timelines, able to work effectively under pressure
  • Able to work both individual work & teamwork, esp. across functions. Experienced & strong in managing key senior stakeholders
  • Excellent communication skills in English
  • Advanced level of MS Office Applications, power BI