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Senior Product Manager - LUXE Division

Сфера деятельности: Marketing

Тип должности: Fix Term

Тип занятости: Full - Time

Место расположения: Ho Chi Minh City

Страна: Vietnam

A / Main responsibilities, deliverables and contribution of this job to L’Oréal VN

1/ General job scope: Participate in developing category strategy in line with the international brand positioning and fully responsible for building the category/brand in Viet Nam market. 

2/ Main responsibilities:

  • Responsible for a data-driven long-term strategy and 360 brand management for a luxury brand. 
  • Understanding insights of both external partners & consumers; and market connection for strategic marketing activities plan. 
  • Managing strategic category portfolio across channels in line with consumer’s needs and brand business strategy. 
  • Manage business driver efficiency of the category, manage brand budget (A&P) & forecast. 
  • Develop new product launch plan/ innovation plan in line with business strategy and objectives. 
  • Develop and manage media plan in effectiveness and efficiency. 
  • Creation and execution a great product animation/ activation to build brand equity and drive sales results. 
  • Manage retail excellence: keep good interrelationship in working with merchandising, education and sales team (BA). Key partnership with other members of cross functions to drive business and marketing objectives. 
  • Manage digital excellence. 

B / Most important qualifications, background and experience: 

  • At least 5 years in relevant position. Prefer experience in Beauty, FMCG. 
  • Strong skill and mindset of brand building 
  • Strong background in product management, marketing fundamental 
  • Strong analysis skill, good presentation, and communication skills (with internal and external partners) 
  • Driving attitude and demonstrates entrepreneurship. 
  • Good sense of luxury beauty