Сфера деятельности: Digital
Тип должности: Fix Term
Тип занятости: Full - Time
Место расположения: Ho Chi Minh City
Страна: Vietnam
MAIN JOB RESPONSIBILITIES:
70% Influencer Marketing Development and Management:
- Build influencer marketing strategy for L’Oréal Consumer Products, manage and coordinate with agency to plan and execute influencer marketing campaigns together with brand teams.
- Establish relationships and frequently meet with influencers aiming to build brand advocacy and brand love. Continuously identify and expand influencers network that drives brand awareness and engagement across consumers tribes.
- Monitor influencer online & social performance, manage and optimize cost efficiency of activities.
- Ensure compliancy in collaborating with influencers, including data privacy, social media content consent following the influencer policy of L'Oréal Group.
- Initiate and coordinate with marketing teams to organize influencer engagement activities that benefit cross-brand advocacy.
30% Social Community Management:
- Build social strategy frame, social channel direction, planning and define success metrics for each channel
- Lead the selection of agency, design scope of work, KPIs, performance efficiency and evaluation together with brand marketing teams
- Advise and consult brand marketing teams on social content development, creative ideas and reflect socially trendy content into social activations
- Coordinate with brand teams in building content partnerships with external stakeholders including e-retailers, passion point communities, beauty and health community partners
REQUIREMENTS:
- More than 5 years of relevant work experience in related scope of work.
- Strong Digital marketing experience, particularly in the areas of Social Media, Video, Search and Digital Analytics.
- Having experience in working with KOLs, social management or content creators
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