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Brand Business Leader Hair Category Consumer Products Division

As the Brand Business Leader for Hair, you will play a pivotal role in driving category transformation, architecting disruptive innovation, and owning the end-to-end growth of our most dynamic business unit. Reporting directly to the CPD Marketing Director, you will lead a team of five and act as the visionary catalyst between Consumer Insights,  Dynamic Consumer Marketing, Dynamic Advocacy, and Commercial Excellence to ensure L’Oréal Paris and Garnier remain the heartbeat of the Greek market.

Your key responsibilities will include:

•    Own the 360° Consumer Journey: Lead the strategic roadmap for Haircare, Coloration, and Styling, translating deep insights into strategies that win Greek consumer hearts.

•    Lead through Brand Building & Disruptive Innovation: Lead market-changing launches by blending unmissable media, "phygital" consumer journey, and data-driven advocacy.

•    Act as a Talent Architect: Move beyond management to true leadership—creating a psychologically safe culture where your team of 5 feels empowered to take risks and own their business.

•    Master the Art of Coaching: Act as a mentor, helping your team transition from tactical executors to visionary strategic thinkers.

•    Cultivate Radical Empowerment: Drive a high-performance environment based on trust, accountability, and continuous feedback to help every team member reach their full potential.

•    Influence the Ecosystem: Lead cross-functional growth by collaborating with Sales, Business Development, Finance, and Supply Chain to deliver a sustainable commercial "3ple win."

Who We Are Looking For

We are looking for an entrepreneurial and senior Marketer with strong consumer, digital, and retail expertise to lead our dynamic Hair Category. Reporting directly to the CPD Marketing Director, you will lead and inspire a team of 5 brilliant minds to drive beauty innovation across L’Oréal Paris and Garnier.

To succeed in this role, you have:

•    Senior Marketing Experience: 8+ years of experience in Marketing and Brand Management; additional Sales and/or Business Development experience will be considered a plus.

•    Talent Development: A proven ability to develop talent from the ground up and a hunger to build a high-performing team culture.

•    Leadership Capabilities: A demonstrated ability to lead through others, using empathy and agility to manage diverse personalities and work styles.

•    Beauty & Marketing Passion: A deep, authentic passion for the mass market, beauty industry, and the marketing craft.

•    Academic Foundation: Bachelor or Master’s Degree in Marketing and/or Business Management.

•    Communication & Influence: Fluency in English and Greek with the ability to navigate and influence at all levels of the organization.

What’s In It For You

•    A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks!)

•    Upskilling Never Sleeps. Every project, training, and challenge pushes you to upskill and adapt, where you’re surrounded by people with a growth mindset and agility.

•    Fast Paced Innovation. Bold innovation is at the core of our business, for consumers and across all métiers.

•    A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.

Who We Are

L’Oréal is present in 150 markets on five continents, with with more than 90.000 employees and 37 international complementary brands, like L'Oréal Paris, Garnier, Maybelline, NYX Professional Make-up, L'Oréal Professionnel, Kérastase, Redken, Essie, Lancôme, Biotherm, Helena Rubinstein, Yves Saint Laurent, Giorgio Armani, Ralph Lauren, Cacharel, Vichy, La Roche-Posay, Prada, Muggler etc. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.