Job Title: Director, Brand Marketing (Kiehl’s Since 1851)
Division: L’Oreal Luxe Division
Location: 10 Hudson Yards, New York
Reports to: SVP Head of Marketing (Kiehl’s Since 1851)
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Luxe Division, defying the rules is not just a belief; it’s our guiding principle. We see luxury beauty as a space of constant reinvention, where the extraordinary is not an accident, but a destination. Our mission is to lead this journey, shaping the future of luxury and unlocking the profound emotional power of beauty. With an unparalleled portfolio of 30 iconic and complementary brands, Luxe Division is the undisputed leader of luxury beauty.
What You Will Do:
- Lead, coach, and develop direct reports while providing leadership across cross-functional teams to drive business results.
- Define both the short- and long-term strategic marketing vision for Kiehl's brand image in the US, translating global guidelines into highly localized and disruptive plans that resonate with US consumers.
- Serve as the voice of Kiehl’s consumers by monitoring their behaviors and competitive activities to proactively identify new market opportunities, consumer segments, and portfolio gaps.
- Establish and direct the development and implementation of brand marketing objectives for Kiehl’s market penetration, recruitment, and retention. Leverage in-depth knowledge of the marketing mix's elements and drivers to create and adjust marketing plans aligned with the US brand strategy while collaborating closely with global brand leads (DMI) to leverage synergies where appropriate.
- Clearly define the strategy and budget while over-seeing the execution of Kiehl’s growth pillars, which include increasing store foot traffic, enhanced growing external partnerships, building brand campaigns, and enhancing strategic accounts to drive measurable impact for the brand in the US.
- Own brand partnership strategy end-to-end by identifying, negotiating, and executing strategic, brand-elevating partnerships (with sports, entertainment, wellness, and more) that recruit new consumers and drive cultural relevance for Kiehl’s in the US.
- Oversee the commercial and marketing strategy for Kiehl's premium amenity business across US luxury hotels, fitness clubs, and identifying new channels of growth.
- Lead and manage multiple cross-functional teams to execute brand initiatives and implement plans effectively. Ensure that the brand strategy is communicated, understood, and implemented by all cross-functional groups.
- Manage, coach, and develop direct reports and cross-functional peers to achieve brand objectives, providing clear communication regarding performance standards.
What We Are Looking For:
Required Qualifications:
- Bachelors Degree in Marketing, Business or related field required
- 10+ years of progressive Consumer Packaged Goods (CPG) or related marketing/brand management experience.
- Marketing experience to include brand positioning, strategy development, consumer insight generation, direct to consumer advertising, consumer promotion and integrated marketing communications development. A deep understanding of consumer centricity and omni-channel activations are a must.
- Demonstrated experience working with the account teams, the trade which contributed to profitable brand growth. An in-depth understanding CPG/FMCG and customer landscape is a must.
- Demonstrated experience developing strategic agency partnerships which contributed to long term brand health.
- Demonstrated experience in providing marketing thought leadership—taking consumer insight and using it to drive thinking and strategic decisions.
- Solid financial acumen, budget management experience and a strong ability to utilize judgment and solid thinking ability to analyze complex issues and recommend clear direction within the big picture needs of the brand
- Excellent communication skills with ability to present effectively, foster open communication, listening effectively to others and prepare effective written communications and presentations.
- Strong leadership skills and a strong ability to cultivate good relationships/networks and actively fostering team work across the US and DMI (global marketing)
- Ability to manage the performance and develop the appropriate skills of others, which should include encouraging diversity of thinking while motivating and coaching others.
- Ability to plan for the short-term and long-term, and manage executions within a strategic framework.
- Ability to self-manage and self-motivate. Acting with integrity, and demonstrating entrepreneurial pursuits.
- Demonstrated experience in executing and delivering brand leadership in a similar brand management role with P&L accountability.
Preferred Qualifications:
Marketing experience in the digital world, (i.e., social media, e-commerce, analytics, on-line) highly preferred.
What’s In It For You:
- Salary Range: $144,800 - $210,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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