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Corporate Advocacy Manager - CDMO

工作職能: Digital

職位類別: 定期合約僱員

僱傭類別: 全職

位置: Ho Chi Minh City

國家: Vietnam

YOUR MISSION: STRATEGIZE & PROVIDE ADVOCACY INFRASTRUCTURE TO SUPPORT MARKET TO GROW AT SCALE & SUSTAINABLY WITH DATA.

 

KEY ACCOUNTABILITIES:

  • ADVOCACY STRATEGY BUILDING (40%) 

Build total group advocacy frame, including group advocacy target, tier & channel mix and content recommendation.

Define KPIs/ success metrics for total group advocacy, versus competition (i.e. impact on ROI, share of influence) and ensure data integrity.

Monitor & analyze group advocacy performance and provide implications to enhance advocacy performance and optimize cost-efficiency.

Provide expertise to guide brand/ division advocacy strategy based on brand/ division priorities, directions & needs.

Drive & encourage experimentation of new advocacy initiatives through market opportunities, partnerships with platforms & agencies.

Co-develop & manage advocacy dashboard with Corporate Data team, to streamline KPI reporting, identify new influencers, manage influencer portfolio at total group level to gain economy of scale.

 

  • ADVOCACY GOVERNANCE (30%)

Cross-division agency management & project management: centralize & manage Onefluence agency (L'Oréal influencer management agency) to achieve group advocacy target & compliance, plan & manage Music & IP rights governance process/ partners.

Govern total group’s advocacy KPIs/ success metrics, monitor & improve advocacy cost-efficiency.

Report total group’s advocacy performance on monthly basis to senior levels, provide recommendation to help enable advocacy growth.

Ensure influencer compliance when collaborating with influencers with close monitor & timely actions to ensure compliance target: including tools compliance, contracts compliance, data privacy, social media content consent, etc. following the influencer management policy of L’Oreal Group.

Ensure tools adoption & governance: DOMO, Traackr, MIM, Sprinklr.

 

  • ADVOCACY UPSKILLING (10%)

Share trends, social listening, insights & best practice content recommendations for division for action (in conjunction with CMI)

Educate & upskill on tools & advocacy best practice and excellence in execution via trainings, workshops, newsletters, frequent team catch-ups, etc. to foster cross-division growth.

Industry engagement to enhance L'Oréal reputation & upskill, connect and mentor influencers.

 

  • CONSUMER CARE (20%)

Build group consumer care frame, including care target, technology infrastructure & animate care tribes.

Govern total group’s care performance, monitor and improve care effectiveness.

Ensure care’s tool adoption & governance: Sprinklr.

 

REQUIREMENTS:

More than 4 years of relevant work experience in Social/ Communication/ Advocacy & Influencer Management or relevant fields.

Good understanding and sensitivity towards beauty industry.

Strong digital marketing experience & background.

Excellence communication, interpersonal abilities & stakeholder management.

Strong critical thinking & analytics skill, ability to synthesize data to form strategic & actionable insights.

Having experience in working directly with KOL/ KOC is preferred.

Social media lover & trend enthusiast is a plus.