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Assistant Product Manager - La Roche-Posay

工作職能: Marketing

職位類別: 定期合約僱員

僱傭類別: 全職

位置: Ho Chi Minh City

國家: Vietnam

JOB ACCOUNTABILITIES:

1. NEW PRODUCT LAUNCH

STRATEGIC PLANNING:

  • Collect & analyze consumer, market insights / competitors and sales data to define marketing plan to to make recommendations to management
  • Develop and lead assigned campaign strategy & planning to achieve business objectives.

CHANNEL EXECUTION

  • Channel activity planning
  • Take responsibilities for assigned product launch in collaboration with online & offline channel, education, demand planning: Promotion scheme (bundle, minisize, GWP/ O+O activities/ POS development)

BRAND COMMUNICATION

  • Define campaign communication idea is relevant with local customer insights and brand equity
  • Take ownership for IMC, A&P of assigned franchises/launches to drive sales & build brand love/equity 
  • Coordinate with Media, Advocacy, Retail, Education & Merchandising for consumer/retail excellence to achieve outstanding visibility, brand image, key message and service


2. DAILY TASK 

PORTFOLIO MANAGEMENT: Forecast & analysis ownership for own product to deliver Sales Out target. 

TRADE MAXIMIZATION:

  • Collaboratively works with KAMs to create account specific promo plans (display + flyer) 
  • Manage Category PLV Budget
  • BA education document & keep track with Edu team
  • Planogram keep track with Merchandising


REQUIREMENTS:

  • At least 2 years of experience in Assistant Brand Manager with FMCG background. Beauty lover is preferred 
  • Winning spirit & problem-solver. 
  • Make-it-happen spirit
  • Strategic thinking & entrepreneurship 
  • Flexible & agile 
  • Detailed-oriented 
  • High responsibility with can do attitude
  • Stakeholder management skills 
  • Eager to learn, eager to share