Función del empleo: CMO & Digital

Tipo de puesto: Indefinido

Tipo de empleo: Jornada Completa

Localización: Copenhagen

País: Denmark

Calling all innovators, disruptors, and dreamers! 

Join L’Oréal, the world's #1 beauty company present in over 150 markets. For over 100-years, we’ve been transforming, fueled by data, tech, innovation, and science. Together, we solve complex challenges at scale, while staying true to our commitments to society and the planet. Do you want to be challenged and developed within your area of expertise? Then you might be just the one we are looking for to strengthen our L’Oréal Dermatological Beauty Division (LDB) as the Social Brand Manager in Copenhagen. 


Your mission…  

As Social Brand Manager for Vichy, you are the driving force behind fostering a deeper connection between the brand, Nordic consumers and the dermatological & medical communities. Your role is to be the expert of consumer engagement, earned and paid digital media of one of the leading dermatological beauty brands in the Nordics. You are an expert in media activations, paid and organic influencer marketing activations, content, PR strategy, management of social media channels. You prioritize medical advocacy that fits the brand priorities and tone of voice. You are on top of new & emerging trends in the digital landscape and can work to develop Vichy as digital first mover and a digital first division. The role reports to the Brand Director. 


You will...  

  • Develop, manage, implement and report the influencer strategy on all influence tiers (skinfluencers & medical influencers) 
  • Own influencer and advocacy measurement tools, Traackr & MIM, consolidating and tracking performance across the division and translating into action plan. 
  • Define the brand social media and audience strategy and follow up on results.  
  • Responsible for the brand PR strategy, events and sponsorships, execution and report.  
  • Analyze the media performance (paid and earned) and carry out social listening, giving recommendations to management and feeding social trends to the team. 
  • Be the content gatekeeper of the brand to ensure consistent tone of voice of the brand across all platforms and usage of study insights.  
  • Manage agency relationships, making sure they have the right content and secure activations according to plans. 
  • Maintain understanding of the latest digital opportunities and trends to develop new initiatives and possibilities for the division, identifying test & learn projects to bring to fruition 
  • Set, monitor and elevate digital performance KPIs to all stakeholders across the division 
  • Be responsible for advocated content and its boosting on paid media aligned with the product brand managers and the LDB advocacy and communication manager  
  • Manage stakeholder relation within the division (digital team + SBM from other brands) as well as the group CDMO team and the A&I community.  
  • Manage A&I brand budgets in alignment with the Brand Director 
  • Work in collaboration on the frame and execution of digital strategies with the Head of Digital and the Advocacy and Communication Manager. 


You are...  

  • You have at least +2–3 years of relevant work experience. 
  • You have experience with digital media, influencer strategy, PR and social media platforms. 
  • You are proactive, results driven and passionate about your job and drive your projects from start to finish. 
  • Expert in analyzing performance, digital KPI’s, developing insights to consistently optimize strategies & improve performance 
  • You have a hands-on approach and a drive that enables you to get things done. 
  • Strong interpersonal and presentation skills 
  • Strong written and verbal communication skills 
  • You are fluent in English and preferably in one of the Nordic languages.


We are looking for the Social Brand Manager to start as soon as possible. The employment is permanent. Applications are reviewed on a rolling basis, so do not wait to apply! We welcome everyone to apply no matter your gender, ethnicity, physical abilities, age, religion or sexual orientation. 


What’s in it for you? 

We offer you great level of responsibility from the very start, challenges and opportunities including an individual career plan, coaching leadership, an extensive catalogue of trainings and e-learnings, competitive personnel benefits, modern offices, and a dynamic and international working environment with engaged and skilled colleagues. Our Nordic organization counts close to 1000 employees based in the four Nordic capitals, Denmark being the Nordic headquarter. 


Who are we?  

Leading the world in beauty and pioneering the world of beauty tech; we are 87,4K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. The Group generated sales amounting to 38,26 billion euros in 2022, and e-commerce accounted for 28% of the Group’s sales. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.  

What we do at L’Oréal always have a big impact. At L’Oréal, we define success as making a positive, conscious impact. We’ve been recognized as the World most ethical company in the world by Ethisphere®. For the seventh time in a row, L’Oréal has been recognized as a global leader in sustainable development by the international non-profit organization CDP® in three areas: combating climate change, sustainable management of water and protecting forests, for the fourth year running. In 2022, L’Oréal was for the 6th consecutive year recognized by the Bloomberg Gender-Equality Index (GEI) for having successfully created an inclusive and equal work environment. We believe diversity fosters creativity and accelerates innovation. To ensure that our products meet the needs of every form of beauty in every culture, our team members must be as diverse and inclusive as the world itself.  For us, our job is more than just a job, it is about building a better future for others and our planet.  

Freedom to Go Beyond. That’s the Beauty of L’Oréal. 

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