Función del empleo: CMO & Digital

Tipo de puesto: Indefinido

Tipo de empleo: Jornada Completa

Localización: Mexico City

País: Mexico

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

 

Before starting … How do our recruitment process look like?

 

1°/ After applying to the offer by filling in your CV information.

2°/ If your CV is selected, you will be invited for an Exploratory Recruitment Interview (individual one). The recruiter you will meet with will be getting to know you better, understand who you are and what are your professional aspirations.

3°/ Finally, if the exploratory interview is positive, you will get an interview with the HRBP and the Hiring Manager! 

 

A Day In The Life:

 

As an Advocacy Coordinador you must be self-motivated, proactive and able to work on your own initiative. Your responsibilities will be:

 

  • Develop, lead and execute the advocacy strategy (vision, building blocks and objectives/kpis) & activations (costs, performance, value matches and contracting) to ensure maximum results
  • Campaign Management: Plan, coordinate, and manage advocacy campaigns from start to finish includingsocial causes and e-commerce events
  • Ensure the proper compliance with all advocacy processes (contracts, purchase order processing, Traackr uploads, audits, new briefing format, etc.) and evangelize the teams involve
  • Be the business market lead and drive adoption for all social engagement and influencer tools: Traackr, including MIM, Sprinklr, DOMO, etc
  • Drive the implementation of new advocacy activitiesand platforms together with the brand teams (gaming, social commerce, live shoppings, wom campaigns, etc).
  • Update on social media trends and best practices, educating internal and external stakeholders (in partnership with advocacy agency)
  • Stakeholder Management: Manage relations with key influencer agencies & publishers (in partnership with advocacy agency)
  • Owner of the advocacy budget: Manage the advocacy budget, ensuring accurate monthly spending and appropriate allocation of budget to the rules of engagement
  • Responsible for managing the advocacy status with key stakeholders (agencies, local brand, regional teams, DMI, etc.), tracking main KPIS and objectives (match rate, share of influence, CPV, CPE, engagement rate, mentions)


Who You Are:

 

  • 4+ years of experience in communications, PR, digital or related areas
  • Clear understanding and a proven record of digital communications strategy – from influencer marketing to consumer engagement in an omnichannel context (Media, CRM, SEO..etc)
  • Fluent in content marketing and social media success strategies.
  • Experienced in harnessing behavioral data and consumer insights and translating them into brand engagement activations across multiple channels.
  • A strong communicator with an ability to present ideas and strategy in a visually impactful way
  • Comfortable working in a complex matrix environment and influencing senior stakeholders 
  • Leads towards a data-driven organization and strategizes digital transformation 


We Offer:

  • Protection: Protection for our employees (Medical & Health Insurance, Pension Plan and Flex Benefits)
  • Health: Taking care of your physical and mental well-being (Employee Assistance Program, Medicall Home, Gym, Wellness Program, Health Day)
  • Balance: Improve your level of personal and work life (Vacations, Personal Days, Flexibility, Friday Schedules and more…)
  • Workplace: More efficient and pleasant work (Parking and Corporate Cantine)
  • Encouraging your Development: Learning Platform & Portfolio, International Mobility
  • Supporting your Financial Health: Cash & Savings fund, tickets restaurant, Discount on L’Oréal Product and Bonuses

 

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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