KEY JOB ACCOUNTABILITIES:

• Report to the Business ( Marketing & Sales Development) on the analysis of market trends, customer performance, business performance and its levers, and make recommendations
• Influence business results by analysing, interpreting and communicating key shopper insights from available data sources
• Routinely analyze category, shopper, brand, competitor and trade information and regularly conduct POP audits in order to identify and provide fact based recommendations to leverage incremental growth opportunities
• Collect/analyze sell-in/sell-out date
• Shape and disseminate analyses and syntheses to help decision makers to drive business activity
• Cross-reference data from the sales force, market studies ( internal and external) and marketing in order to have comprehensive overall understanding of the business
• Updating of NPD trackers on regular basis - creation of competitor advertising grid to allow for visibility of promotional activity
• Analysis of promotional return on investment, Nielsen promo effectiveness with a recommended course of action to better improve decision making