Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Paris

País: France

“Our ambition is to make L’Oréal a Beauty Tech Company “ says our CDO Lubomira ROCHET.  L’Oréal is in a period of growth in digital and is building a dynamic and multidisplinary teams from different backgrounds to deliver on our exciting mission to accelerate our digital transformation.


L’Oréal, leader in beauty tech operates globally to deliver entirely new concepts that surprise and delight our consumers, and drive our business. We are investing in services that are “augmenting” our consumers experiences with our products (Make Up Genius, connected brush, UV patch etc) and we are building an ecosystem for beauty tech through open innovation.

Are you willing to be part of this exciting adventure? Join us! 


Summary

L’Oréal global digital team is searching for an experienced data & analytics candidate to support the brand’s digital growth with a qualified measurement structure.

The ideal candidate will have deep experience across digital platforms, including but not limited to website, search, social media, CRM, and both indirect/direct ecommerce.

S(he) will Develop & execute overall digital measurement, analytics, and data strategies & activations that support the master brand’s KPIs & objectives. They will focus on value driven analysis with clear due-to’s and to-do’s that will influence the global digital roadmap.

Key Responsibilities

Identify Business Needs

  • Work with brand & CDO stakeholders to identify the business requirements and analytics problems to solve
  • Develop innovative and effective approaches based on business analysis, data analysis, data modelling, statistical analysis and predictive modelling.

Build data analysis solutions

  • Design experiments, test hypotheses and build models.
  • Conduct data analysis and designs convenient algorithms.
  • Identify, analyze, and interpret trends or patterns in complex data sets
  • Present and depict the outcomes of their finding in easy to understand terms for the business stakeholders.

Ensure Data Collection, Quality and retention

  • Collaborates with local/zone CRM teams and group digital team to select the relevant sources of information (primary or secondary data sources, strategic approach…).
  • Works with Digital IT teams to support data collection, integration and retention based on the input collected with the Digital Marketing and CRM Managers.
  • Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality

Key Platforms

  • Google Analytics and full suite of Google products (search console, DBM, keyword manager, etc.)
  • Sprinklr, Netbase, Tribe Dynamics, Olapic
  • Search metrics, various SEO analysis tools
  • Experience with Amazon, Alibaba properties, JingDong, VIP
  • Experience with Chinese social networks, Vkonte, etc.


Profile:

The successful individual will have experience in data analytics and in dealing with a high volume of data from multiple sources. You should be confident demonstrating all of the following:

  • At least 5 years relevant analytics experience
  • Excellent data analysis, presentation, written and verbal communication skills
  • A strong capacity to navigate through all sources of data
  • Highly competent power user of Web Analytics tools, competitive intelligence tools and Data-Mining tools



#}