Función Laboral: CMO & Digital

Tipo de contrato: Jornada Completa

Ubicación: Hong Kong - Travel Retail

País: Hong Kong

Key Job Accountabilities

  • Identify digital trends and emerging technologies to design and execute digital marketing projects to keep brand at the forefront of the trend
  • Work closely with the corporate Digital Manager to develop, implement, track and optimize digital marketing campaigns across all digital channels; align and integrate brand strategy in comprehensive 360 campaigns
  • Design brand digital marketing strategies and communication to drive online traffic to the brand’s microsite on e-retailer websites, ensure the on-line consumer experience
  • Collaborate with marketing team to design and produce digital marketing collaterals, e.g.: promotional image, website, campaign ads and landing page, etc.
  • Manage brand microsite on e-retailer websites and refresh schedule with members of the marketing, creative & production teams
  • Plan and execute digital marketing projects covering all disciplines including Social Media, SEO/PPC, Website, CRM database, email, etc., and ensure digital objectives are met and projects are launched on time
  • Collaborate with agencies and other vendor partners
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


  • Track records of success in digital marketing and e-commerce in luxury, beauty or travel industry
  • Innovative, passionate for digital and knowledgeable its future trends
  • Highly analytical and familiar with web analytic tools (e.g. Google Analytics, Baidu Tongji), experienced in Search Engine Marketing (Baidu, 360, Google, Bing
  • Track records in managing complexity and multiple projects within limited timeframe
  • Team player, business sensitive and respect for deadlines
  • Fluent in English and Chinese