Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

Job Title  Director, Director, CRM & Platform – L’Oréal Professionnel

Division:  Professional Products Division

Location:  Hudson Yards, NY

Reports To:  Assistant Vice President, Digital – L’Oréal Professionnel

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology.

What You Will Do:

This role will be responsible for digital strategy and management of the CRM omni-channel plan across owned and partner channels as well as act as the key holder of all L'Oréal Professionnel brand data owned by subsidiaries across all sales and communication channels. This role will also have full ownership of the brand website and SEO strategy.

  • Develop annual calendar to continually test, learn and leverage to create a strong consumer value proposition.
  • Lead partnerships with internal teams to activate on first-, second-, and third-party data and broaden the brand’s consumer reach.
  • Partner with internal teams such as consumer insights teams to segment anonymous and owned data to best support media activation and brand teams (marketing, IMC, education, sales, etc…) to ensure digital best practices and CDMO guidelines are implemented for every activation.
  • Use data from Google Analytics, SFMC, and SAP to understand user behaviors and long-term trends/predictive behaviors as well as all repurchase barriers.
  • Maximize and grow brand databases (segmentation, modeling, and the development of a communication strategy around acquisition and retention).
  • Work with multiple external agencies and stakeholders on complex projects to expand the brand’s visibility to both professionals and consumers across owned and partner sites.

What We Are Looking For:

Required Qualifications:

        Bachelor's Degree required

        7+ years’ experience with a digital marketing agency or in-house role

        Curious and innovative thinker with the consumer always at the center

        Go-to expert for digital best practices and data privacy laws

        Strong project management skills, including experience briefing and managing agency partners, handling multiple projects simultaneously and prioritizing based on business need and estimated impact

        Effective communication skills (both verbally and written) including experience with senior leadership

        Exceptional writing skills

        Ability to prioritize and manage multiple responsibilities with attention to detail

        Self-motivated, results and solution oriented, strategic thinker

Preferred Qualifications:

        Experience messaging to B2B and B2C audiences

What’s In It For You:

  • Salary Range: $139,700.00-$199,100.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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