Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Karachi

País: Pakistan

Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.

  • Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective 
  • Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers 
  • Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase 
  • Works closely with marketing to define the consumer experience and e-merchandising 
  • Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization) 
  • Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies 
  • Ensures that the brand presence and journey online is consistent with overall brand standards and strategy 
  • Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site 
  • Scale direct to consumer online sales 

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