Función del empleo: Marketing

Tipo de puesto: Fix Term

Tipo de empleo: Full - Time

Localización: Bucharest

País: Romania

KEY JOB ACCOUNTABILITIES

• Understand actual trends by looking at the market dynamic as depicted in available data sources, as well as insights from other departments ( Trade&Commercial)
• Build the brand strategy of the designated brand(s) for short and long term in collaboration with the Manager
• Collect and analyze consumer and market insights and competition strategies to make recommendations to management
• Coordinate the launch process of new products: in collaboration with GPM make strategic decision on what to launch when to launch it based on consumer need & portfolio gap; positioning; feasibility analysis; forecasting; labeling; adapt all communication materials; support sales team for listings; coordinate & supervise other departments to fully deploy the launch; monetization of the launch and optimization of the key activities.
• Find the right strategies and action plan to maintain growth in pillar products and animate core catalogue;
• Work against the marketing mix (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences;
• Adapt & decline the International communication materials (TV communication, key visual, digital, point of sale)
• Mobilize and collaborate with other departments (sales, logistic, finance, education, etc.) and partner agencies to implement the brand strategy and action plan on time in full;
• In collaboration with GPM, manage PPP budget and ensure sales forecast accuracy;
• Effectively prepare clear messages for direct Manager to present to senior management
• Develop one’s knowledge of the L’Oreal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support;
• Optimize the media strategy and plan to reach the media objectives;

SKILLS & COMPETENCIES

• 1-2 years of experience in similar position with a large consumer product brand; cosmetic experience in a multinational is a plus
• Achieves results, with integrity
• Entrepreneurial approach
• Solution oriented person
• Fresh ideas, curiosity, rigor
• Very strong verbal/written communication skills in both Romanian and English. French is an advantage
• Proficient user of Microsoft Office package (Power Point, Excel, Word )

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