Función del empleo: Marketing

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: Bucharest

País: Romania


You will be responsible for developing L’Oréal Professionnel brand on the Romanian market. Based on your deep understanding of the market and your brand, you will be responsible to propose and implement innovative strategies to drive commercial performance and to improve brand positioning.

Responsibilities:

·        Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors (launch analysis, strategic memo etc.);
·        Define and guide the country brand strategy consistent with the international brand positioning and the country’s priorities to contribute to continued growth of the brand and the consumer relationship;

·        Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of  retail materials (services, advice etc.);

·        Manage the budget (sales forecast; price strategy, profitability of the brand, P&L etc.);

·        Develop and implement retention and conquest programs for salons and hairdressers;

·        Collect and analyze consumer and market insights and competition strategies to make recommendations to management;

·        Implement new launches, maintain growth in pillar products and animate core catalogue;

·        Mobilise and collaborate with other departments (sales, logistic, education etc. ) and partner agencies to build broader business strategy; meet the deadlines;

·        Develop creative material in line with the brand’s integrated-communication platform (imagery, digital, point of sale)


Requirements:

• Graduate in marketing or communication
• Preferably 3-5 years marketing experience (brand management)
• Strong communication skills – written and verbal both in Romanian and English
• Strong analytical skills
• Excellent presentation skills
• Experience in a fast paced environment
• Excellent use of Excel and PowerPoint


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