Are you passionate about Beauty and Marketing?
We wake up every morning because there is excitement in knowing that everyone we work with has a tremendous impact on a larger vision. We empower billions of people to be the canvas for self-expression inspiring confidence and self-belief every day. When they feel good, we feel good. It's contagious! That’s why we surround ourselves with other 86 000 L'Oréal driven thinkers and doers to spark innovation and build a true leading brand powerhouse offering beauty for all across 36 international brands and 150 countries.
When we create a product or experience that makes our hearts beat faster, we know we’re onto something. Something that will win the hearts and minds of another billion.
We’re looking for a Head of Digital Marketing and Ecommerce to join our team to support our digital strategy and grow the ecommerce business.
- Drive the transformation of the operating model towards more consumer centricity for the local implementation of the digital strategy
- Developing the relevant framework, objectives and roadmap to optimize the plan
- Support in content, social and influence strategy
- Drive the shift towards precision advertising supporting with campaign design, technologies and partners
- Manage KPIs collection and formalize the relevant action plans based on data
- Ensure platforms excellence in partnership with Digital IT
- Streamline digital partners ecosystem with the optimized operating model
- Ensure best implementation at local level both on data and content platforms
- Ensure User Experience of the website including Design & Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns
- Own and manage SEO measurements and monitoring methodologies
- Ensure that all ecommerce activity is consistent with the brand sense of purpose
- Analyse digital role in the consumer path to purchase & consumer online searches
- Stay up to date with market, consumers & competitors
- Create synergies between inside and outside partners in marketing or digital activities
- Provide SEO/SEM and Digital Marketing through innovation and process improvements
- Leverage local constraints and maturity in ecommerce activation
- Drive Growth, Develop and implement creative solutions to drive and convert more visitors