Función del empleo: Digital
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
País: United Kingdom
The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
CMI Manager I Skincare, Cosmetics, Sun & Fragrance
CCMI (Consumer, Care & Market Insights) Team
CMI is using technology and data to drive insights to the business, providing in-depth knowledge of consumers. CMI mission is to drive Consumer Centricity, putting insight at the heart of decision planning.
Especially, CMI’s role is to:
CMI sits within the Chief Marketing Office (CMO) Team in the Corporate Division of L'Oréal UKI. The CMO is made up of 4 teams (CCMI, Media, E-Commerce, Digital) who support the business and drive the Digital Transformation. The team have the consumer at the heart of all we do. We help our brands to shape their strategy, identify new opportunities and ultimately unlock business growth in the UKI market.
Contribute to L’Oréal UKI growth by providing in-depth market understanding through on-going and ad-hoc analysis.
The role will be concentrated on 3 pillars:
Primary research projects: Project management across a range of different primary research projects/methodologies from set-up through landing results, working with stakeholders our partner agencies, inputting into research design including approach, questionnaire/ discussion guide design and final output, acting as the research expert internally
360 data analysis: Gathering relevant information from a wide range of sources (social listening, continuous data sources including Kantar Worldpanel and Nielsen, qualitative and quantitative data, desk research etc.) to build meaningful insights and recommendations
Collaboration and communication: Communicating and working with our brands/ stakeholders, being a passionate voice of the consumer, updating them on trends, competitors and opportunities; building relationships with your stakeholders to understand their research needs and work alongside them to embed your insight recommendations, respond to category and brand priorities
Key elements to your role:
Organised: You love a list and have strong planning and organisation skills – with the ability to re-prioritise as required and get things done, you can manage multiple projects
Into numeracy: You are good with numbers and can read and manipulate databases
Proactive: You are confident building relationships with teams and stakeholders and proactively upskill them on consumer insight
Accurate: You have the ability to work to a high degree of accuracy and meet deadlines, you have excellent attention to detail
Open: L’Oreal is for the pioneers, which means embracing new ideas, challenges and change with positivity and a hands on approach.
Teams are the new heroes: There is no better feeling than being part of a successful and dynamic team, so even if you are Superman or Wonder Woman, you recognise that teams are the real heroes.
Only Human: We all make mistakes, but you are not afraid of failure. You learn and show how the experience has helped the business learn for the future and benefitted all.
Ambitious: You crave success and L’Oréal is the ultimate place to achieve your dreams. We will support you all the way and make sure you have the support and development in place to help you succeed.