The world leader in beauty, L’Oréal is present in 130 countries on five continents. Our 32 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men around the world. We want to bring beauty to all people. Our ambition by 2020 is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires through continued digital innovation. L’Oréal encourages diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005. Our brands are leaders in beauty, and we are looking for you to lead the change you want to see in L’Oréal.
As the L’OREAL LUXE ECOMMERCE ACTIVATION MANAGER for Indirect E-Retailers. You are responsible for the Division’s E-merchandising strategy and on-site conversion through best-in-class activations, content, UX, loyalty program alongside the Luxe Brand teams.
•Lead the Luxe strategy for Activation & E-merchandising on Indirect E-Retailers; ensure highest productivity (on-site conversion) of our Indirect online doors;
•Be the subject expert, support Brand teams to inject Ecommerce design & merchandising métier into our online activations. Lead Luxe-wide optimization projects;
•Ensure that our Indirect channels offer a seamless journey to our consumers; from having best-in-class assets for discovering our brands & products, having the right call-to-action to encourage add-to-cart, to having strong sampling & GWP call-outs to close the loop for purchase;
•Work with Luxe Client Lead and Brand activation team to maximize Luxe discoverability and share of digital shelf through leveraging group tracking tools such as Intellien & Edge;
•Monitor competitors' digital shelf; identify and propose strategy to help Luxe and Brand teams stay competitive;
•Lead & execute Division multi-brand activation and digital services alongside Brand digital activation team; this includes but not limited to multi-brand eventing & content creation; Reviews & Rating, and Loyalty Program;
•Work closely with each Brand activation team to drive Division’s GWP & Sampling strategy; ensure that it maximizes Brand’s e-trade activities for conversion; and to provide a set of guiding principles on ROI
•Educated to degree level
•Highly numerate – strong analytically
•Strong negotiator & look for a win-win opportunities with our retail partners
•Highly organized with prioritization skills.
•Experienced in a premium or retail environment and can demonstrate commercial knowledge of market levers.
IN-DEPTH KNOWLEDGE OF:
•Ecom activation and e-merchandising
•UX & digital consumer journey
•Strategy & focus of Luxe Brands that distribute on Indirect E-Retailers