I am the SENIOR MANAGER, OMNI MEDIA and I am responsible for defining an omni media frame and adapt it to our categories. I provide support to 360 projects in their activation strategy to ensure it is relevant to the brand media frame and countries realities. I am also responsible for identifying upcoming innovations & fueling / inspiring teams.
OMNI MEDIA STRATEGY
§Define omni media frame (paid / owned / earned) for the Brand
§Define Paid Media guidelines for the DMI and all Zones & Markets to enable the new awareness ambition
§Support each VP/AVP Marketing to define omni media strategy for each category by identifying key objectives depending on business model
§Support categories in defining their annual campaign calendar for launches, promotions & always-on
§Upskill all Marketing teams, Digital and Social teams with one key objective: enable them to become fully owner of omni media activation knowledge & guidelines
§Support categories for A-launches on their 360-activation plan and media mix investment
§Define key KPIs to follow to measure campaign performance and ensure that the data is collected at division and country level
§Work with country and division to build the tools to collect campaign data
§Analyze performance and adoption rates of omni media campaigns / sharing insights and best practice to Marketing teams, Digital and Social teams, Creative team and external agency, Countries, CDO teams
§Build strong relationship with all internal & external stakeholders, especially countries, CDO teams & media partners
§Continuously learn & upskill, through countries learnings, omni media expert meetings (internal & external), specific conferences, …
§Support the SVP Digital with definition and development of the innovation strategy for the Brand
§Scout & identify new innovations within the group (Group CDMO teams, Open Innovation teams) or outside
§For promising innovations, co-build with other Digital team members the high-level business model as a tool for investment decision-making
§Conduct benchmark, ethnographic and consumer studies in collaboration with agencies and internal CMI
We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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