Función del empleo: Digital

Tipo de puesto: Fix Term

Tipo de empleo: Full - Time

Localización: Shanghai

País: China

1) Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose

2) Place consumer’s insights at the heart of the marketing and business model

3) Identify online and offline drivers and articulate digital strategy with brand positioning

4) Develop and manage online brand and product campaigns to raise brand awareness

5) Acts as a strategic business partner with brands and drive cross-media efficiency through close tracking of results, and issue recommendations based on that

6) Partner and challenge media agency (including on innovative mechanisms)

7) Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition

8) Take lead for zone level digital enhancement projects

 

PROFESSIONAL & TECHNICAL COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP

• Strategizes digital transformation

• Upskills and transmits digital knowledge and mindset

• Drives the change toward brand and consumer centricity

• Leads toward data-driven organization

 

DIGITAL BRAND BUIDLING

• Is obsessed with consumer centricity

• Builds audience through relevant content

• Scales consumers and influencers engagement

• Masters digital marketing tactics

 

DATA-DRIVEN MARKETING

• Optimizes omnimedia investments & ROI

• Masters analytics and attribution modeling

• Leverages Precision Advertising

 

DIRECT & INDIRECT ECOMMERCE EXCELLENCE

• Starts with shopper centricity

• Strategizes ecommerce acceleration (pure players, retailers and direct)

• Negotiates with the specific levers for online distribution

• Monitors online sell-in and sell-out excellence

 

DIGITAL TECHNOLOGY EXPERTISE

• Leads with strong agile project management skills

• Acts as a strategic business partner

• Has deep technical skills

• Focuses on delivery: design/build/run1) Roll out the Brand‘s digital activity and ensure its consistency with the brand sense of purpose

2) Place consumer’s insights at the heart of the marketing and business model

3) Identify online and offline drivers and articulate digital strategy with brand positioning

4) Develop and manage online brand and product campaigns to raise brand awareness

5) Acts as a strategic business partner with brands and drive cross-media efficiency through close tracking of results, and issue recommendations based on that

6) Partner and challenge media agency (including on innovative mechanisms)

7) Share best practices and monitor local digital performance of the products and social communities to support the brand’s ambition

8) Take lead for zone level digital enhancement projects

 

PROFESSIONAL & TECHNICAL COMPETENCIES

DIGITAL TRANSFORMATION LEADERSHIP

• Strategizes digital transformation

• Upskills and transmits digital knowledge and mindset

• Drives the change toward brand and consumer centricity

• Leads toward data-driven organization

 

DIGITAL BRAND BUIDLING

• Is obsessed with consumer centricity

• Builds audience through relevant content

• Scales consumers and influencers engagement

• Masters digital marketing tactics

 

DATA-DRIVEN MARKETING

• Optimizes omnimedia investments & ROI

• Masters analytics and attribution modeling

• Leverages Precision Advertising

 

DIRECT & INDIRECT ECOMMERCE EXCELLENCE

• Starts with shopper centricity

• Strategizes ecommerce acceleration (pure players, retailers and direct)

• Negotiates with the specific levers for online distribution

• Monitors online sell-in and sell-out excellence

 

DIGITAL TECHNOLOGY EXPERTISE

• Leads with strong agile project management skills

• Acts as a strategic business partner

• Has deep technical skills

• Focuses on delivery: design/build/run

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