Función del empleo: CMO & Digital

Tipo de puesto: Indefinido

Tipo de empleo: Jornada Completa

Localización: New York, NY

País: USA

Job Title: Sr. Manager, Loyalty Program Acceleration & Development


Division: Professional Products Division (PPD)

Location: Hudson Yards HQ, New York, NY

Reports To: Asst. Vice President, DDX Activation


Who We Are: 

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. 


At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, and Pureology. 


What You Will Do:

The Senior Manager of Loyalty Program Acceleration & Development is responsible for leading marketing strategy and driving marketing execution for our loyalty programs across the complete L’Oreal LUSA brand portfolio. This role will partner closely with external vendors, CRM, Brand Marketing, and E-commerce teams to ensure delivery of relevant communications to drive member acquisition and retention.


  • Accountable for creating and communicating the Loyalty program vision, strategy and execution across the entire organization.
  • Serve as the expert on Loyalty best practices and competitor programs to gain understanding of trending behaviors and the marketplace.
  • Establish and drive Loyalty KPIs including revenue, repeat/retention rates, and new member acquisition.
  • Guide key teams in eCommerce and Brand Marketing to deliver the Loyalty experience across all channels and platforms.
  • Develop and execute strategies that strengthen lifetime value, enhance the customer journey and provide significant opportunities for marketing and engagement.
  • Serve as the voice of loyalty within and for PPD, managing relationships with key vendors and stakeholder teams supporting the Loyalty program.
  • Apply learnings from consumer level data to develop build personalized, segmented experiences and scale across brands.
  • Ensure the Loyalty program supports and enhances the brand’s positioning in the marketplace.
  • Demonstrate expertise in the data, systems and tools that support the Loyalty program and those that deliver the customer experience via eCommerce.


What We Are Looking For:

Required Qualifications:

  • 5-7 years professional experience 
  • 3 - 5 years in a direct-to-consumer CRM Loyalty role
  • Experience with corporate reporting systems, CRM platforms, databases and data systems required.
  • Experience working with a web analytics program required.
  • Proficiency with technical tools and systems, especially customer databases and analysis and reporting tools and packages.
  • Expertise with how customer data is stored and moved across data systems and platforms.
  • Deep understanding of consumer behavior in order to build out key consumer segments and deliver the most relevant offers and communications to our user base.
  • Demonstrated experience with digital and direct marketing programs such as email, search, social and affiliate.
  • Strong communication skills, including the ability to influence, coach, develop and to get work done through others.
  • Ability to work collaboratively across the organization with leadership, divisional teams, partners, and peers.
  • Highly effective presentation skills and experience in front of large audiences. This position presents to executive management and brand teams.
  • A knowledge of and passion for commerce/shopping trends and delivering the user experience to our consumers. This position will serve as the voice of the consumer across various groups.
  • Ability to manage multiple competing priorities, duties and/or projects.


What’s In It For You:

  • Salary Range: $117,300 - $162,200
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs 


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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