Función del empleo: Communication

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States


SENIOR MANAGER – PUBLIC RELATIONS (CeraVe)

SUPERVISOR TITLE:

Reports to AVP, US CeraVe Marketing

THE COMPANY:

In the Active Cosmetics Division, we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Dermablend) lead the way in skin care innovation, offering safe and effective products and services that deliver their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.

Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect and authenticity. Our teams work in a dynamic, supportive environment and work on meaningful projects that are changing the future of medical beauty.  If you want to lead in innovation, technology and research, and you care about collaborating with passionate colleagues, serving communities and acting for the planet, please join us!

 https://www.youtube.com/watch?v=g740GJrNhng&feature=youtu.be

PRINCIPLE OBJECTIVES:

Responsible for managing the day to day Public Relations (PR) operations on all activities related to the CeraVe brand to build awareness and generate brand love and affinity. Coordinate major national launch events and Brand Holiday/tentpole events and aggressive continuous PR campaign/presence across the year utilizing traditional and non-traditional communications mediums. Generate strong and consistent CeraVe presence with consumers, emphasizing the brand’s medical equity and foundation with healthcare professionals. Develop and lead initiatives to expand CeraVe’s goodwill among a new communication pillar of Cause marketing.

JOB RESPONSIBILITES:

The position will maximize all opportunities to cross-reference and merge learnings from multiple data sources, (i.e., CRM database and Retailer databases) to create multi-channel strategies. This role drives collaboration and influences multiple levels of leadership to execute on the following key deliverables.

  • Develop and execute public relations strategy for CeraVe: Work closely with Marketing to determine which areas are best served by Public Relations; build PR plans that augment the marketing plans to help drive brand awareness, image and ultimately sales
  • Oversee the brand’s communication strategy via day to day agency management
  • Manage the annual PR plan and budget, proactively determine new areas to invest for acceleration of brand initiatives
  • Develop and evolve the long-term strategy to advance brand objectives and continue to deliver best in class PR
  • Advance CeraVe’s Cause and Advocacy initiatives; launch and lead the brand’s first ever Cause platform
  • Collaborate with cross-functional teams across Media, Social and Digital (internal and agency partners) on annual planning, competitive reporting and new product launches
  • Oversee and manage execution of all media programs for CeraVe, including calendar of events, tactics, material creation, and messaging for all outreach, tentpoles and events, i.e. press releases, pitch letters, etc.  
  • Collaborate with Assistant Manager on influencer marketing strategy and oversee communication material development and execution
  • Develop relationships with key external partners: media, influencers and healthcare professionals
  • Act as primary contact for all press relations and inquiries; partner with internal groups: Corporate Communications, Customer Care, CeraVe Digital/Social and Global CeraVe PR to ensure consistent brand voice and messaging of key topics and crisis situations
  • Constantly watchdog media to spot trends and recommend fresh and creative strategies, tactics and messages

JOB REQUIREMENTS:

·        A college degree and minimum 6 years experience in consumer product marketing and/or public relations, preferably Beauty and/or OTC related experience is preferred (not mandatory)

·        Ideally has experience of in-house and/or PR agency experience

·        Ideally has experience with Cause Marketing

·        Must be a strategic planner and creative thinker with a clear, strong vision and collaborative mindset

·        Must be strong and competent manager to lead agency across all areas of strategy, development and execution

·        Must demonstrate proven ability to manage multiple projects with aggressive timelines

·        Must be change agile and demonstrate success working in a fast-paced, evolving landscape

·        Must demonstrate strong teamwork and collaboration and ability to build strong business relationships

·        Must have strong computer proficiency (word, excel, access and PowerPoint)

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email 
[email protected]. Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered. #DDIR

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