Función Laboral: Marketing Operacional

Tipo de contrato: Jornada Completa

Ubicación: West Sussex - Littlehampton (Watersmead)

País: United Kingdom


At The Body Shop we are seeking a high calibre CRM talent to help build the market leading global CRM programme. We have an exciting opportunity to join the team beginning with a thorough immersion to impact our biggest market for the first 9 months before developing into a broader role. Initially you will take the position of UK Head of CRM reporting into the UK Marketing & Corporate Responsibility Director. 


In this role, you will drive the ambitious KPIs for the CRM programme activation for the UK market, articulating a clear vision for the role of CRM & Loyalty by championing the customer voice and providing insight to influence informed strategic planning and business performance. You will be lead the CRM agenda in a highly commercial approach and inspire the business through the ROI and added value the Love Your Body Programme brings to the brand.


Based at our HQ in West Sussex with regular travel to East Croydon - Apply today!

 

Your Key Accountabilities: 

  • Design ambitious KPIs and strategy
  • Lead, design and deliver campaigns across channels and touchpoints (email/DM/SMS/events), delivering incremental sales, acquisition of new customers and  building loyalty with existing customers
  • Significant budget management and investment responsibilities
  • Ensure ROI through KPIs and performance metrics
  • Devise promotions plan, segmenting offers where effective and ensure in-store events are executed flawlessly and are delivering true value
  • Play a key senior leadership role in the UK marketing team and collaborate closely with International and Zone stakeholders
  • Lead and directly manage the CRM teams, providing a strong talent pipeline, acting as a clear role model and influential leader
  • Responsible for Agency partner relationships and performance along with identifying new opportunities

What we look for:

  • Robust experience in Loyalty strategy, CRM & Insights for a customer centric consumer/retail brand
  • High proficiency in CRM and E-Marketing principles, segmentation, targeting and maximising ROI 
  • Evidence of successfully designing, deploying and managing loyalty programmes & multi-channel communication campaigns
  • Demonstrative knowledge of multi-channel customer journeys
  • Highly organized with experience of managing complex projects
  • Strong analytical skills, commercial acumen and strategic understanding
  • Skilled at selecting lists using CRM database, ideally Siebel campaign management
  • Comfortable in fast-paced environment
  • Self-driven to take initiative and good team player
  • Excellent communication and presentation skills
  • Experience in project managing external agencies and third parties to deliver quality results

  • Degree or equivalent in relevant discipline
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