Working closely with business units and go-to-market captains, the EC lead will oversee entity’s EC strategy to achieve online business weight ambition. Cater to target consumers’ online shopping expectations, develop excellent user experience and consumer journey on e-retailers’ platforms. As the E-Commerce lead, to optimize sales performance through annual e-commerce planning, data analysis and online products portfolio and placement management. Collaborate with division & go-to-market EC managers.

Job Accountabilities:

Drive TR APAC e-commerce customer acquisition, retention, and growth

•       Through digital marketing, and a seamless customer experience online, including negotiation with retailer partnerships on CRM, loyalty programs and ensuring delivery and returns processes are effective

•       Drives relationship with retailer & platforms partners to ensure synergies between the brand’s digital activities and those of the retailers

•       Develops consumer understanding through retailers’ customer data, contributing to the overall analysis of the consumer path to purchase

•       Works closely with marketing to define the consumer experience and e-merchandising

•       Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

•       Adapts strategy to fit with the nuances of each market’s e-commerce markets and leverages best practices across geographies

•       Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

•       Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

Scale consumer online sales (indirect with retailers)

Technical Competencies:

EC specialist with strong consumer centricity experience and track record:

• Strategic focus, highly analytical with ability to derive insight from data; proven ability to develop and implement EC strategies that exploit emerging trends and consumer behavior patterns
• Tech savvy & in depth understanding of web design and web analytics
• Understanding and experience in UX, and Google Analytics
• Knowledge of Attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools

Soft skills Competencies:

• Negotiation & Communication skills: communicate effectively externally as well as internally within a matrix organization and must also be able to communicate persuasively.
• Creativity: able to generate new and imaginative ideas.
• Decision-making skills: choose priorities to benefit growth short/long term
• Interpersonal skills: deal with a range of people in different roles, both inside and outside the organization.