Función del empleo: Marketing
Tipo de puesto: Permanent
Tipo de empleo: Full - Time
País: South Africa
KEY JOB ACCOUNTABILITIES:
The Trade Marketing Manager will lead the Drug account channels, shopper and overall trade marketing. Reporting directly to the Business Development Manager this role will oversee daily drug account trade activities, creating the omnichannel trade strategy and ensuring tactics align to overall brand and channel strategies for multiple brands. This role requires a proven track record of driving brand growth and increasing overall market share for major FMCG brands.
This role requires strong Project Management and Leadership skills.
Duties and Responsibilities
Develop and implement the Trade Marketing strategy within the specific Drug channel to contribute towards brand growth targets and cross-category business objectives, to meet corporate objectives and increase market share and profitability of products and services.
Daily collaboration with the Sales and Marketing teams is required to implement, monitor and improve processes to link all marketing activities with the activities of the commercial team designed to increase sales and brand/category presence.
Tracking and improving promotional grids to ensure flawless execution of retailer specific promotions
Report sales needs and field intelligence to commercial / marketing teams
Develops, manages and executes customer engagement programs, including but not limited to Promotional Activity, New Product Launches, B2C directed programs and ensuring all ATL media planning are aligned with BTL activities.
Develops impactful presentations for sales proposals, custom account marketing to drive incremental business
Involved in the New product launch process and tracking accountability across internal stakeholders.
Leads the strategic alignment throughout all shopper specific activations, aligned to company, customer and partner priorities.
Designs, implements, and interprets custom / syndicated market research to anticipate competition, market trends and translate consumer/shopper attitudes into new business and branding direction.
Evaluates and analyzes trade results and makes timely modifications along with providing strategic counsel to commercial teams
Involved in creating and responsible for ensuring excellent execution of all shopper marketing tactics in store, including POS( permanent and temporary), displays, merchandising programs, loyalty programs, coupons, sweepstakes, sponsorships and more.
Ability to think out of the box and improve processes to better link marketing and commercial activities will be critical to success.
TECHNICAL / PROFESSIONAL & PERSONAL COMPETENCIES REQUIRED:
MASTERS COMMERCE FUNDAMENTALS
- Activates Business Drivers
- Pursues turnover and profit optimization
- Stays up-to-date with market, consumers& competitors
- Builds on categories Shopper insight & consumer insights
DEVELOPS CUSTOMER CENTRIC BUSINESS
- Collects and connects comprehensive knowledge about the retailer/prescriber/Salon
- Influences the retailer/prescriber/Salon
- Builds retailers development plans
- Manages intermediate agent relationships
- Adapts brand distribution strategy
- Collaborates across functions
BUILDS SELLING PROPOSITION & NEGOTIATE
- Builds Selling stories for specific initiatives
- Sets negotiation priorities
- Conducts Win-Win negotiation
- Ensures compliance
MONITORS SELL IN & SELL OUT EXCELLENCE
- Forecasts business with accuracy
- Drives Point of Sales field execution & tracking
- Follows-up & controls
- Masters brand selling scenarios
- Manages BA/DA staffing & relationship
EDUCATION & EXPERIENCE
B Com or equivalent commercial degree
6+ years experience leading shopper marketing, trade marketing, or category management for a FMCG is required
Prior experience leading/executing trade marketing programs within SA Drug specific Retailers is highly desired.
3+ years’ experience in working closely with syndicated research providers- Nielsen or IRI databases.
Solid category management skillset- can lead and share expertise.
Experience in leading agency and outside vendors
Previous brand management experience is not required but desired.
Solid financial skills to included P&L analysis and other financial analyses.
Excellent MS Power Point skills is required with experience crafting powerful brand presentations
Results-oriented, strong leadership skills, strong written and oral communication skills
Strong project management skills.
Ability to handle multiple projects and deadlines simultaneously. Attention to detail.
Travel Time Must be able to travel up to 30% of the time