Función del empleo: Marketing Desarrollo

Tipo de puesto: Indefinido

Tipo de empleo: Jornada Completa

Localización: New York, NY

País: USA


JOB TITLE: Vice President, Global Marketing Biolage DMI

DIVISION: Professional Products 

REPORTS TO: Global President, Professional Products Division American Brands


Who we are:


A leader in the professional premium haircare market since 1990, and built on the crossroads of nature, science and sensoriality, Biolage is perfectly positioned to be the next growth engine of the market. In 2025, the brand is set for a full makeover with high performing formulas, sustainable conception and competitive go-to-market- will you be the marketer to bring this re-launch to life? 


What You Will Do:


• Define the strategy for Biolage to ensure the continued worldwide growth.

• Develop 3 years strategic growth plan for the brand in partnership with the drive markets, including product and services pipeline.

• Drive innovation pipeline behind hero products and pillar franchises.

•  Define the brand's global sense of purpose and continuously sharpen its distinctive positioning on the market.

• Make strategic decisions involving the development and launch of new products and services for Biolage worldwide, including packaging, formulations and merchandizing.

•Drive communication strategy for the brand (image, advertising, content, advocacy and merchandizing) consistent with the brand's sense of purpose.

•Perform competitive evaluations and conduct product performance reviews in order to advise on the most effective method to achieve growth objectives and to thus ensure the continuing success of Biolage.

•Lead the product development process in line with L'Oreal for the Future framework, including driving the relevant partners R&I, industry, packaging, etc.

•Inspire the next generation of marketing expertise.

•Build, develop and manage talented teams in the framework of Simplicity 2.

•Steer the budget (brand profitability, development costs, value analysis and etc.)

  • This position requires low level of supervision. An ideal candidate would be able to work autonomously to achieve strategic goals. Additionally, the Category Lead needs to have a proven track record of providing superb level of supervision and guidance to grow and develop a high performance team.
  • Communicate overall divisional strategy to category leaders and work to develop effective strategies to achieve annual budget and to influence innovation in all brand programs.
  • Develop and ensure execution of strategic marketing plans to build profitability and grow market share.
  • Responsible for the people growth, development and mentorship of the marketing team.
  • Responsible for managing all financial aspects of the business across categories and in the development, monitoring, reconciliation and senior management review of the departmental budget.
  • Develop and lead international panier through collaborative effort with category leaders to drive sales and maintain effective brand image and innovation.
  • Represent categories for cross-functional strategic and update meetings to include new product development, print and package, education, brand updates and presentations.

Who you are:


  • You hold a college degree (BFA, BA, or similar) in visual arts or other creative fields.
  • You have exceptional knowledge of the professional beauty industry, including products and content that perform best. This includes an understanding of metrics and performance measures for all distribution channels.
  • You possess a minimum of 8-10 years of progressively responsible experience successfully guiding strategic marketing, branding, and product management within consumer goods businesses.
  • You demonstrate exceptional financial acumen, including experience with budgeting and P&L management.
  • You have proven leadership skills, including the ability to lead, motivate, and develop team members.
  • You show a demonstrated ability to build collaborative relationships across functional areas of the business, enabling the successful achievement of initiatives across all brand categories.
  • You possess superior leadership and communication skills, with the ability to articulate clear business direction and strategies. You can liaise between different departments, participate in senior-level management discussions, and facilitate the creative process at all levels.
  • You have proven experience in creating a consistent and comprehensive brand presence across multiple channels (preferred).
  • You pay exceptional attention to detail.
  • You possess strong project management and planning skills.
  • You have the ability to make quick decisions, problem-solve, and multitask effectively.
  • You demonstrate excellent written and oral communication skills.
  • You exhibit strong interpersonal and communication skills required to effectively manage relationships with diverse international internal and external contacts.
  • You possess strong execution, leadership, and consensus-building/decision-making skills.
  • You are computer literate in Windows, MS Word, PowerPoint, and Excel.
  • You have the ability to travel domestically or internationally periodically (max. 25%).
  • Language skills are a plus.
  • holding a Bachelor's degree (aesthetician, or similar license is a plus). Additionally, you possess the following qualities:


  • Innovator:
  • You put the consumer as the central focus.
  • You challenge the status quo and strive for excellence.
  • You innovate beyond the product.
  • You seize what is just starting and open new ventures.
  • Strategist:
  • You build a shared vision and strategic frame.
  • You create strategic scenarios for growth.
  • You lead transformation by aligning organization and human capabilities.
  • You demonstrate sound judgment in decision-making.
  • Entrepreneur:
  • You take accountability with courage and transparency.
  • You build and manage a consumer/customer-centric organization.
  • You give space for initiatives and enable teams to take risks.
  • You deliver with integrity both sustainable and short-term results.
  • Integrator:
  • You foster a climate of trust and constructive confrontation.
  • You develop collective performance of the team.
  • You enhance transversal cooperation.
  • You actively network for effective stakeholder management.
  • People Developer:
  • You treat all individuals in a respectful and consistent manner.
  • You leverage diversity.
  • You stimulate learning.
  • You empower and develop individuals to contribute their best.


What is in it for you:


As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.



Additional Benefits Information as Follows:

Salary Range: $176,000- $255200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)  


  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)  
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) 
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)  
  • Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)  
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)  
  • Employee Resource Groups (Think Tanks and Innovation Squads)  
  • Access to Mental Health & Wellness Programs   


Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!


We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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