Función del empleo: Digital

Tipo de puesto: Permanent

Tipo de empleo: Full - Time

Localización: New York, NY

País: United States

L'Oreal USA
Hudson Yards, NYC

Video & Digital Joint Business Partnership Lead

The Video & Digital Joint Business Partnership (JBL) Lead will be responsible for developing, negotiating and managing all Digital and Video Joint Business Partnerships. You will partner with the agency and brands to co create the Video Strategy and go to market across all Digital JBPs including Google, Facebook, Pinterest and the retailers as well as Video including OTT and traditional broadcasters.

Responsibilities include:

  • Partner with agency to co create go to market strategy for Video and Digital partnerships

  • Oversees L'Oreal USA (LUSA) digital activity with partners and monitors the brands’ use of negotiated benefits.

  • Gathers learnings from current partnerships to inform the following year’s Go to Market Strategy and Negotiations.

  • Leads the process of all T/V negotiations in partnership with the agency.

  • Leads the governance and quality control of T/V investments and activation.

  • Ensures alignment on Digital and T/V investments between Senior Management, Divisions & Brands for upfront deals.

  • Partners with the Data and Advanced Analytics team to ensure all partnerships and activation ladder up to LUSA’s data strategy and LUSA’s learning agendas.

  • Leads and cascades best practices in the areas of Search, Social, E-retail, Ad Tech, T/V planning & buying while also ensuring their effective implementation.

  • Ensures that LUSA stays at the forefront of the Video and Digital Media Disciplines by:

    • Developing and sharing point of views around the future of the Digital and Video disciplines
    • Recommending relevant test & learns and partnering with the brands to ensure their effective implementation.
  • Leads the relationship with the Agency’s Digital and Video investment team. As well as the Search Team
  • Presents at Senior Management meetings.
  • Expert and an industry leader in the Video and Digital Media Discipline.
  • Ability to fully integrate into the L’Oréal culture and understands the intricacies of working at the corporate level.
  • Viewed as a business partner by leaders within the organization.
  • Responsible for team management, development, structure and succession planning.
  • Should enable/inspire a culture of feedback and motivation within the team.
  • Significant and direct strategic influence on omni media strategy to Divisional and Senior Management. 
  • Key driver / influencer of the omni Media function both locally and globally.


BS Degree. Advanced degree preferred. Applies complete knowledge and technical range and full sense of business strategies and environment to drive value and business results in a highly strategic and complex org and business challenges (min 5+ years senior leadership exp., 10+ in omni Media field).

  • Must have depth and breadth of all media from a strategic point of view

  • Must be curious and passionate about what is possible in the ever-changing world of media.

  • Must be results driven with the ability to work high level strategic projects and well as go deep and tactical on other equally significant work streams.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you require a reasonable accommodation to complete an application for a recognized disability under applicable law, please email Please note this email will only respond to specific requests for assistance completing the application as a request for accommodation for a disability. All others will not be considered.